Description
This course covers the key concepts of social media (Web, social networks, blogs, forums, etc.) and how they can and should be used in conjunction with traditional media such as television, radio, and print. The current digital media landscape is explored with a focus on how this rapidly changing industry is influencing the decision-making process for marketing leaders. In addition, students study how to build and track the effectiveness of digital marketing strategies and explore concepts and theories related to inbound marketing. Prerequisite(s): MKT 240