Global Marketing (BUS 372)

Term: 2010-2011 Spring Term

Faculty

Peter E EppenShow MyInfo popup for Peter E Eppen

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Schedule

Mon-Wed, 12:30 PM - 1:50 PM (1/24/2011 - 5/13/2011) Location: WLC FA FM15

Description

A study of the structure, techniques, problems and general environment of marketing abroad. Topics include advertising, distribution, strategy and legal aspects. Prereq: BUS 240.