Global Marketing (BUS 372)
Term: 2010-2011 Spring Term
Mon-Wed, 12:30 PM - 1:50 PM (1/24/2011 - 5/13/2011) Location: WLC FA FM15
A study of the structure, techniques, problems and general environment of marketing abroad. Topics include advertising, distribution, strategy and legal aspects. Prereq: BUS 240.