Advertising (BUS 343)
Term: 2020-2021 Spring Term
Mon, 6:30 PM - 9:15 PM (2/1/2021 - 5/21/2021) Location: WLC SC S011
Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.