Advertising (BUS 343)

Term: 2018-2019 Fall Term

Faculty

Peter E EppenShow MyInfo popup for Peter E Eppen

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Schedule

Mon-Wed-Fri, 9:00 AM - 9:50 AM (8/27/2018 - 12/14/2018) Location: WLC FA FM15

Description

Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.