Advertising (BUS 343)

Term: 2016-2017 Spring Term

Faculty

Peter E EppenShow MyInfo popup for Peter E Eppen

Email address is hidden, click here to email

Schedule

Mon-Wed-Fri, 10:30 AM - 11:20 AM (1/23/2017 - 5/19/2017) Location: WLC FA FM15

Description

Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.