Advertising (BUS 343)

Term: 2014-2015 Spring Term

Faculty

Peter E EppenShow MyInfo popup for Peter E Eppen

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Schedule

Mon-Wed-Fri, 12:30 PM - 1:20 PM (1/22/2015 - 5/15/2015) Location: WLC FA FM15

Description

Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.