Advertising (BUS 343)

Term: 2012-2013 Fall Term

Faculty

Peter E EppenShow MyInfo popup for Peter E Eppen

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Schedule

Tue-Thu, 2:00 PM - 3:20 PM (8/27/2012 - 12/14/2012) Location: WLC SC S034

Description

Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.