Schedule
Tue-Thu, 12:30 PM - 1:50 PM (8/29/2011 - 12/16/2011) Location: WLC SC S029
Tue-Thu, 12:30 PM - 1:50 PM (8/29/2011 - 9/6/2011) Location: WLC SC S151
Description
Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.