Advertising (BUS 343)
Term: 2007-2008 Spring Term
Tue-Thu, 8:00 AM - 9:20 AM (1/14/2008 - 5/9/2008) Location: WLC SC S029
Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.