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Course Information

Advertising (BUS 343)

Term: 2007-2008 Spring Term

Schedule

Tue-Thu, 8:00 AM - 9:20 AM (1/14/2008 - 5/9/2008) Location: WLC SC S029

Description

Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.