Strategic Marketing (BML 312)

Term: 2016-2017 Spring Term

Faculty

Curtis G WechShow MyInfo popup for Curtis G Wech

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Dr. Joyce S NatzkeShow MyInfo popup for Dr. Joyce S Natzke

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Schedule

Mon, 5:30 PM - 9:30 PM (3/7/2017 - 4/10/2017) Location: WLC SC S251

Description

Review of marketing theories and application of marketing strategies: branding, positioning, pricing, channel management, planning functions and procedures as they apply to bringing products to market.