Strategic Marketing (BML 312)

Term: 2014-2015 Summer Term

Faculty

Mr. Don R KudekShow MyInfo popup for Mr. Don R Kudek

Email address is hidden, click here to email

Dr. Joyce S NatzkeShow MyInfo popup for Dr. Joyce S Natzke

Email address is hidden, click here to email

Schedule

Tue, 5:30 PM - 9:30 PM (5/25/2015 - 6/28/2015) Location: WLC SC S141

Description

Review of marketing theories and application of marketing strategies: branding, positioning, pricing, channel management, planning functions and procedures as they apply to bringing products to market.