BML 312 01 W - Strategic Marketing

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Course Information

Strategic Marketing (BML 312)

Term: 2014-2015 Spring Term

Faculty

Bridget Crave
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Dr. Joyce S Natzke
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Schedule

Thu, 5:30 PM - 9:30 PM (2/9/2015 - 3/15/2015) Location: *

Description

Review of marketing theories and application of marketing strategies: branding, positioning, pricing, channel management, planning functions and procedures as they apply to bringing products to market.