Strategic Marketing (BML 312)

Term: 2012-2013 Summer Term

Faculty

Dr. Joyce S NatzkeShow MyInfo popup for Dr. Joyce S Natzke

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Jason H SchneiderShow MyInfo popup for Jason H Schneider

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Schedule

Tue, 5:30 PM - 9:30 PM (5/28/2013 - 6/28/2013) Location: WLC SC S151

Description

Review of marketing theories and application of marketing strategies: branding, positioning, pricing, channel management, planning functions and procedures as they apply to bringing products to market.