BML 312 01 - Strategic Marketing

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Course Information

Strategic Marketing (BML 312)

Term: 2010-2011 Fall Term

Faculty

Mr. Don R Kudek
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Dr. Joyce S Natzke
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James A Brandt
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Schedule

Mon, 5:30 PM - 9:30 PM (8/9/2010 - 9/6/2010) Location: WLC SC S141

Description

Review of marketing theories and application of marketing strategies: branding, positioning, pricing, channel management, planning functions and procedures as they apply to bringing products to market.