Marketing Research (MKT 342)

Term: 2025-2026 Fall Term

Faculty

Mr. Don R KudekShow MyInfo popup for Mr. Don R Kudek

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Bryan Douglas StaffordShow MyInfo popup for Bryan Douglas Stafford

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Schedule

Tue-Thu, 2:00 PM - 3:20 PM (8/25/2025 - 12/12/2025) Location: WLC SC S105

Description

This course emphasizes the importance of understanding a customer’s needs, and gives the student the tools and knowledge on how to gather, analyze, and interpret marketing research data turning it into useful and valuable information. Prerequisite(s): MKT 240 and MAT 117