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Course Information

Global Entrepreneurship (BUS 385)

Term: 2017-2018 Spring Term

Faculty

Mr. Don R Kudek
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Schedule

Mon-Wed, 1:30 PM - 2:50 PM (1/22/2018 - 5/18/2018) Location: WLC WASA 3109

Description

The course is designed to cover the thought process companies go through to decide how to deal effectively in international markets. We will look at a step by step process of selecting market(s); the mode of entry; product, pricing, and promotion considerations. In addition, topics of discussion include sources of data, legal considerations, tax and accounting issues, logistics and required documentation. The Course is designed to satisfy a 3 credit requirement within the Marketing or International Emphasis. Prereq: BUS 182, BUS 240, and BUS 250.