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Course Information

Global Marketing (BUS 372)

Term: 2020-2021 Fall Term

Faculty

Peter E Eppen
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Schedule

Tue-Thu, 2:00 PM - 3:15 PM (8/31/2020 - 12/11/2020) Location: WLC SC S109

Description

A study of the structure, techniques, problems and general environment of marketing abroad. Topics include advertising, distribution, strategy and legal aspects. Prereq: BUS 240.