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Course Information

Global Marketing (BUS 372)

Term: 2015-2016 Fall Term

Faculty

Peter E Eppen
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Schedule

Tue-Thu, 9:30 AM - 10:50 AM (8/31/2015 - 12/18/2015) Location: WLC SC S034

Description

A study of the structure, techniques, problems and general environment of marketing abroad. Topics include advertising, distribution, strategy and legal aspects. Prereq: BUS 240.