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Course Information

Global Marketing (BUS 372)

Term: 2013-2014 Spring Term

Faculty

Peter E Eppen
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Schedule

Tue-Thu, 12:30 PM - 1:50 PM (1/20/2014 - 5/16/2014) Location: WLC FA FM15

Description

A study of the structure, techniques, problems and general environment of marketing abroad. Topics include advertising, distribution, strategy and legal aspects. Prereq: BUS 240.