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Course Information

Advertising (BUS 343)

Term: 2019-2020 Spring Term

Faculty

Mr. Don R Kudek
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Jason J Van Acker
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Schedule

Mon, 6:45 PM - 9:15 PM (1/21/2020 - 5/15/2020) Location: WLC SC S011

Description

Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.