Advertising (BUS 343)
Term: 2019-2020 Spring Term
Mon, 6:45 PM - 9:15 PM (1/21/2020 - 5/15/2020) Location: WLC SC S011
Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.