Advertising (BUS 343)
Term: 2015-2016 Spring Term
Mon-Wed-Fri, 1:30 PM - 2:20 PM (1/25/2016 - 5/20/2016) Location: WLC WASA 3108
Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.