Advertising (BUS 343)

Term: 2015-2016 Spring Term

Faculty

Peter E EppenShow MyInfo popup for Peter E Eppen

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Schedule

Mon-Wed-Fri, 1:30 PM - 2:20 PM (1/25/2016 - 5/20/2016) Location: WLC WASA 3108

Description

Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.