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Course Information

Advertising (BUS 343)

Term: 2010-2011 Spring Term

Faculty

Mandi Kohlmetz
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Schedule

Tue-Thu, 9:30 AM - 10:50 AM (1/24/2011 - 5/13/2011) Location: WLC SC S029

Description

Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.