Advertising (BUS 343)

Term: 2009-2010 Spring Term

Faculty

Peter E EppenShow MyInfo popup for Peter E Eppen

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Schedule

Tue-Thu, 9:30 AM - 10:50 AM (1/18/2010 - 5/14/2010) Location: WLC SC S034

Description

Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.