Advertising (BUS 343)
Term: 2008-2009 Academic Year Fall
Tue-Thu, 9:30 AM - 10:50 AM (8/25/2008 - 12/12/2008) Location: WLC SC S039
Study of advertising as a tool in the marketing process: advertising media, methods, campaigns, cost analysis, and consumer habits and psychology will be explored. Prereq: BUS 240.