Strategic Marketing (BML 312)

Term: 2016-2017 Fall Term

Faculty

Mr. Don R KudekShow MyInfo popup for Mr. Don R Kudek

Email address is hidden, click here to email

Dr. Joyce S NatzkeShow MyInfo popup for Dr. Joyce S Natzke

Email address is hidden, click here to email

Schedule

Mon, 5:30 PM - 9:30 PM (10/10/2016 - 11/13/2016) Location: WLC SC S151

Description

Review of marketing theories and application of marketing strategies: branding, positioning, pricing, channel management, planning functions and procedures as they apply to bringing products to market.