Strategic Marketing (BML 312)

Term: 2014-2015 Spring Term

Faculty

Mr. Don R KudekShow MyInfo popup for Mr. Don R Kudek

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Dr. Joyce S NatzkeShow MyInfo popup for Dr. Joyce S Natzke

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Schedule

Tue, 5:30 PM - 9:30 PM (1/5/2015 - 2/8/2015) Location: WLC SC S109

Description

Review of marketing theories and application of marketing strategies: branding, positioning, pricing, channel management, planning functions and procedures as they apply to bringing products to market.