Strategic Marketing (BML 312)

Term: 2014-2015 Fall Term

Faculty

Mr. Glenn W GossfeldShow MyInfo popup for Mr. Glenn W Gossfeld

glenn.gossfeld@wlc.edu

Dr. Joyce S NatzkeShow MyInfo popup for Dr. Joyce S Natzke

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Schedule

Mon, 5:30 PM - 9:30 PM (10/13/2014 - 11/16/2014) Location: WLC SC S241

Description

Review of marketing theories and application of marketing strategies: branding, positioning, pricing, channel management, planning functions and procedures as they apply to bringing products to market.