BML 312 23 O - Strategic Marketing

Help

Course Information

Strategic Marketing (BML 312)

Term: 2013-2014 Summer Term

Faculty

Dennis Kripp
Dennis KrippShow MyInfo popup for Dennis Kripp
Email address is hidden, click here to email
Dr. Joyce S Natzke
Dr. Joyce S NatzkeShow MyInfo popup for Dr. Joyce S Natzke
Email address is hidden, click here to email
Email all faculty members

Description

Review of marketing theories and application of marketing strategies: branding, positioning, pricing, channel management, planning functions and procedures as they apply to bringing products to market.